Georgian mineral waters in Russia
By Messenger Staff
Wednesday, January 30Borjomi mineral water was popular in the Russian dominated CIS area since the end of the 19th century. Lately, the Borjomi brand, with other products like Nabeghlavi , Sno and others, appeared on the Georgian market. In 2006 Russia imposed an embargo on Georgian agricultural products including wines and mineral waters. This was a serious blow to the Borjomi Company. However, the company continued production and increased export to the CIS countries and enter some new European markets. Currently, Borjomi is exported to more than 40 countries. It is now ready to return to Russian market, as it looks like Russian officials are ready to reopen their market to Georgia. Presumably Borjomi will soon recover its leadership on the Russian market and will be followed by other brands.