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JTI and Eliz Group implement a Track & Trace system to better control tobacco products supply chain

Friday, November 8
Japan Tobacco International (JTI) and its distributor company, Eliz Group, have implemented a Track & Trace system in Georgia, which will enable both companies to better control tobacco products supply chain, from production to retail outlets.

“JTI and Eliz Group are the first companies selling tobacco products in Georgia to have implemented such system, and we are confident that this will further support government’s efforts to prevent tobacco contraband,” said Paul Holloway, General Manager at JTI Caucasus. “The system allows JTI to track movement of master cases and cartons, both to the initial and subsequent customers to whom they were sold. If required we can later trace the product back to a specific customer.”

The Track & Trace system also complies with requirements under the WHO FCTC Protocol to Eliminate Illicit Trade in Tobacco Products.

JTI, a member of the Japan Tobacco Group of Companies, is a leading international tobacco manufacturer. It markets world-renowned brands such as Camel, Winston and Mevius (Mild Seven). Other global brands include Benson & Hedges, Silk Cut, Sobranie, Glamour and LD. With headquarters in Geneva, Switzerland, and about 27,000 employees worldwide, JTI has operations in more than 120 countries. Its core revenue in the fiscal year ended December 31, 2012, was USD 11.8 billion. For more information, visit

Eliz Group is an exclusive distributor of JTI in Georgia since 2000. In 2012, the company’s contribution to the state budget exceeded GEL 120 million. (JTI)