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Creathon's final event – Pirosmani in digital space

By Mariam Chanishvili and Inga Kakulia
Wednesday, May 8
The Georgian National Museum hosted the final event of “Creathon – Pirosmani in Digital Space” on May 6.

A representative of the Educational and Communication fields, together with the National Museum created this innovative contest to raise awareness about the Georgian cultural heritage and promote Niko Pirosmani’s masterpieces.

Creathon Competition Tasks included the creation of various types of work around Niko Pirosmani's creations using graphic design and digital technologies. Thirty teams from 14 different universities took part in the competition.

The members of the groups varied not only universities but also in the field of study, from software engineers to architects. The groups brought Pirosmani’s paintings to life as well as introducing contemporary and innovative ways to get the younger generations interested in the art of renowned Georgian painters.

Nine groups were selected for the final event of the project and those groups presented their vision to the people attending the event at the National Museum of Georgia.

The ideas ranged from the moving pavilion done in Pirosmani style with to the virtual reality experience in the 'Duqani'where the Characters from Pirosmani’s art come to life. The student presented logos and design for t-shirts, stickers and invitations.

The authors of special and best ideas and tasks were awarded on May 6.

Ani Khvedelidze and Teo Gegeshidze, the members of one of the winning teams in graphic design, noted that they are thrilled to have been able to contribute to this project.

'Taking part in this project was very interesting for me because Pirosmani is an individual, whose art should be more widely shared. Popularizing Pirosmani among the younger generation is very important. Perceiving Pirosmani in Digital Space was unusual and attractive for me,' said artist Ani Khvedelidze, member of one of the winning teams.

The project was organized by the Georgian National Museum, Georgian Innovation and Technology Agency, Laboratory of Technology and Training Center "Geolab", digital creative advertising agency "Leavingstone" and City Hall of Sighnagi Municipality. The project was implemented with the support of Tbilisi City Hall, 'Weny’s,' 'Badagoni,' 'Nakaduli' and 'Sante.'

It is noteworthy that in 2018-2019, the Albertina Museum in Vienna devoted a comprehensive solo exhibition to Georgian painter Niko Pirosmani is an autodidact, whose radiant and emphatic works frequently show animals or scenes from the life of old Georgia and its people.